Shopping is an experience everyone has had in their life. You walk through the mall, then you go see different shops and you pick something you like. A skirt, a blouse, a blazer or a necklace. There’s nothing like finding something you like in a shop. Very few times do we think where that blouse came from, or the skirt, or who made the necklace? We have become blind consumers. We like things that are cheap but we don’t ask ourselves how the companies can afford to be so cheap. In fact, when we see a nice pair of shoes, the people that made the shoes are the last thing we think about.
Ethical fashion is about not being blind to our products. It’s about knowing where your product comes from, who made it, and how it affects the environments (social and environmental). Knowing where your clothes come from is important. No one wants to be part of an industry that enslaves people and damages the earth. Every purchase that we make has a bigger impact that we can imagine. Because of this, our sense of style and fashion is an extension of ourselves and it shows what we value. Ethical fashion not only empowers the people who make the clothes, but it also empowers the buyer.
Fashion companies that work to be ethical dream beyond production and profit. They don’t see employees as machines or clients as dollar checks. In fact, by establishing ethical companies in struggling communities, the companies are helping the local economies. Companies that are ethical care for people’s well-being. Their mission is about creating growth and helping people flourish.
These companies approach disadvantaged communities and use jobs as a sustainable solution for poverty. Buy-one-give one has been proven to harm micro economies, so now ethical brands are moving onto another way of helping economic growth in the places they do business. Knowing who made your product, the work they put in, and recognizing that value through monetary means is ethical. Markets create opportunities of growth and ethical companies are aware of that. They work for more fair wages so they can dignify and empower poor communities. Now, consumers can help communities grow and empower them through a purchase as small as a bracelet.
Our actions matter and we have a bigger impact in the world than we can imagine. It may sound weird, but bracelets can change lives for the better. We should be careful about brands that do not disclose where their products are made, or check twice when a clothing item is too cheap. We should know what we are consuming, why, and who made it possible. That is ethical fashion. It is taking in consideration everyone that was involved in the process of making a product and recognizing that work, instead of only caring of profit.
Shopping is a wonderful experience, and knowing that we can help the world while doing something we like is even better. At Wakami we believe that every person counts, and that we all deserve to dream and transcend, but we can’t do it alone.